Engaging Customers

On Friday 14 September the Norfolk Chamber engaged with its customers by bringing together a great line up of industry expert, local and national speakers to explain how to use social media effectively to enhance your business at the ‘Engaging Customers: Using Social Media and Technology’ event. 

 

Tim Youngman, from Archant our media sponsors, was a vibrant host who really captured the importance of social media and showed how vital it is. Using the specially created hash-tag for the event, Tim mentioned people in the audience by name proving that tweeting, amongst other social media really is a great was to engage with others.

 

Richard Nicholson from Dell UK talked in detail about Dells efforts to use social media to give good customers service and how this has benefitted both the business and its customers. He showed some fascinating statistics on how people use social media which is vital knowledge for any business, for example; 350 million Facebook users accessing via mobiles.

 

The King of Shaves, Will King then talked about the importance of the Word of Mouse and how this is in effect what social media is. We now find out things from social media first so it should be key to any business.  

 

Engaging Customers was held at EPIC, a great example of how 'high tech' Norfolk can be and we heard from the owner, Jonathan Thursby about how important social media is for EPIC.

 

Liz Wood from Lexica Marketing took us through The Good, The Bad and the Downright Ugly aspects of websites with some great example of what not and what to do. Website usability is key to a business so worth spending some time on. 

 

The event closed with two workshops from Paul Hill from Further and Duncan Johnson from Yodelay and it was easy to see from the frantic note scribbling that people were learning a great deal about how to use social media effectively. The many questions showed how engaged people were, or wanted to become with social media.

 

Everyone who attended will now put the things they learnt to full use by being that bit more social media savvy. #EngagingCustomers

 

To take a look at some photos from the day please click here.