Some people leap at the chance to be the face of an internal training video, or to be the spokesperson for the company in a marketing video or TV interview. But others accept the request to be in front of the camera more reluctantly.
Radio remains a great tool in every advertiser's belt - familiar, trusted, and locally focussed. Radio advertising has inate power, but here are several useful tips to make sure your campaign delivers results.
The majority of people know about Twitter but unless they use it, most are unsure how it works. There are many people who sign up to Twitter because everybody is on it and they feel they should be but again don't understand how it works.
There’s been a lot of talk recently about the changing face of the news and publications industry. Many of you may have witnessed first-hand the impact The Guardian’s Facebook news application has had on their distribution process and readership.
The World Wide Web has greatly transformed over the last few years and it has revolutionised the way people do business. Digital marketing has become a force that cannot be denied and revenues from online advertising, particularly mobile ads, have increased considerably.
Whilst QR codes are popping up almost everywhere, many businesses are looking to capitalise on the success of the 2-D barcode but because little is known about quality QR marketing strategies, some of those businesses are making some huge – and sometimes costly – mistakes.
The Customer is KING”. No matter what size your prospect is, it is really important to do your research. The more information you have about your market, your prospect’s business, the better prepared you will be and you will demonstrate an interest in their business. Also look for the best type of customers for your business – don’t sell to everyone. Your customer list is vital for success.