Marketing & PR

81% of smartphone uses access the internet on their mobile devices.Google know this is so big that they and others are well into the mobile market big time.

Square Social on:
Without A Brand, You Are A Commodity

“A commodity has full or partial fungibility; that is, the market treats its instances as equivalent or nearly so with no regard to who produced them ”.

Radio remains a great tool in every advertiser's belt - familiar, trusted, and locally focussed. Radio advertising has inate power, but here are several useful tips to make sure your campaign delivers results.

1. A successful commercial has focus

Have you ever received a printed job and wondered why the colour of your logo or corporate theme was not quite what you where expecting? 

It's all down to the paper! Well, you would expect a printer to blame something, woudn't you! 

What is a Pre-Header?

Answer:
In short a pre header is a fantastic way to get your emails opened!

I want to bring some balance into the message/media mix. I would also like to offer some words of advice for start-up enterprises based on my own business experience.

There’s been a lot of talk recently about Edgerank and the effect that it can have on your Facebook page – but the question that seems to be on everybody's mind is, what is Edgerank?

The World Wide Web has greatly transformed over the last few years and it has revolutionised the way people do business. Digital marketing has become a force that cannot be denied and revenues from online advertising, particularly mobile ads, have increased considerably.

The Customer is KING”. No matter what size your prospect is, it is really important to do your research. The more information you have about your market, your prospect’s business, the better prepared you will be and you will demonstrate an interest in their business. Also look for the best type of customers for your business – don’t sell to everyone. Your customer list is vital for success.