Balancing act for West Norfolk businesses

Caroline Williams, Chief Executive, Norfolk Chamber of Commerce

The Government is now implementing  some of the policies that formed part of their manifesto and there is a gap between a government’s policies and their political agenda. I’m not about to make party political points but we do have to be mindful of the balance between any government’s policies and their actual impact on the world of commerce and business.

There’s the question of balancing the policy against the timeframe in which it will deliver any real benefits for a start. It always takes time.

The links between business and education are another delicate and important balancing act. ‘Bridging the Gap’ is our specific campaign to address that issue, and The Chamber is playing a vital role.

When it comes to Government we need to address the balance between the much vaunted ‘northern powerhouse’ and the potential of West Norfolk. We must not be overlooked and for that we need - balance.

Balancing the ‘gender gap’ is getting easier, but there’s still a way to go. It’s crucial that girls and young women are encouraged into sectors that, often for historical reasons, are male dominated. It’s equally important that there is  awareness, for both genders, about the opportunities across the age range here in West Norfolk.

And then there’s exporting. The international political landscape is volatile, but there are world markets open for business and they’re looking for the goods and services we generate in West Norfolk. Businesses can find support to help them in this vital area from organisations like The Chamber.

So, there are issues to be weighed up whichever way you look. It seems in fact that, as I guess we all knew, running a successful business is very largely a balancing act. We all need to find the right balance, and tip it in favour of West Norfolk’s businesses.

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