Social Media: The art of scheduling
We all know trying to manage and maintain Social Media channels full time can be a challenge. Scheduling posts can make your life a lot easier.
There are a few tools that I use myself which can definitely help you focus your efforts on other areas of your business.
TweetDeck – tweetdeck.twitter.com/
TweetDeck is an online tool that you can link to your Twitter account to schedule posts and manage your feed. It is a very similar tool to Hootsuite, but TweetDeck allowing you to schedule posts with images and send out tweets to the minute makes it a much more useful tool.
Postfity – postfity.com/
I’ve only recently discovered this tool; I use this for scheduling posts on LinkedIn for both my personal account, and for the Norfolk Chamber page. Much like TweetDeck, this online tool allows you to schedule posts to the minute as well as adding images.
Google URL Shortener – https://goo.gl
This is a great tool, even when you’re not scheduling tweets. As the name suggests, Google URL Shortener lets you shorten your links. Who’d have guessed, hey?
However, this isn’t the reason I love it so much.
When you’re logged into your Google account on Chrome, this online tool shows you how many clicks each link you’ve shortened has, with a breakdown of where they came from and when.
Facebook already have their act together and allow you to schedule your posts straight from their website along with their own in-depth analysis, which is very handy.
Why/how can it help you?
Scheduling posts is a very easy way to reduce stress and save yourself time and (in the long run) money! All of these tools allow you to post images, which can go a long way in making your posts more noticeable in the midst of people’s timelines.
These tools also allow you to schedule your posts to the minute, which will make your posts seem a lot less robotic when they appear on your feed.
Be sure to not have all of your Social Media content automated though, a personal touch can go a long way.
Postfity, Google URL Shortener and Facebook’s analytical tools are brilliant when it comes to reporting. You can track clicks, impressions and much more to help you pinpoint which of your campaigns are working the best and which ones you should perhaps rethink.
Feel free to get in touch if you would like more information on scheduling tweets or have any other Social Media queries:
Jack Edwards – Membership Communications Co-ordinator