How Can Employers Attract and Retain Human Capital for Their Company?

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Tudor Lodge

Human capital is the skills, experience and attitudes that people bring to an organisation. This is essential for improving productivity and ensuring your company is keeping up with or even surpassing competitors. To use a basic example, imagine owning a pharmaceutical company and wanting to employ some of the brightest, most innovative young scientists, so you can get the competitive edge when developing new medical drugs – but then this talent decides to go with your rival company instead. This will come as a massive setback for your business. So, if you want to prosper in the industry, you need to attract and retain human capital. But how exactly does one go about doing this? Well, we’re going to be answering this question in our article. Read on to see if these strategies would be useful in your workplace.

1.) Compare against Competitors

You need to learn what your competitors are doing, so you know how to improve and set yourself apart from them. What many companies will do is conduct a competitor analysis, which assesses the strengths and the weaknesses of industry rivals. You should also focus on what incentives they have in place to attract human capital (such as higher salaries), plus what previous employees have said in job reviews. This will help you benchmark your company against others. It might also be worth checking what your former employees have said in job reviews because this will be what prospective talent will be looking at, too.

2.) Employee Benefits

Implementing an employee benefits scheme is essential in attracting and retaining human capital. Employee benefits are incentives that come in addition to salaries, such as pension policies, medical insurance, or paid time off work. They can be a make or break factor when it comes to someone applying for a position at your company as opposed to others. What’s more, they’re well-recognised for improving employee loyalty and morale, plus reducing unauthorised absences and staff turnover. Benefits software provider, Zest can help businesses integrate these schemes seamlessly into the organisation, ensuring they’re being used to their best potential.

3.) Career Progression

If you want to attract and retain human capital, you must demonstrate that there is career progression within your organisation. Young talent won’t want to remain stagnant in a junior role for the rest of their lives. Instead, they’ll want to grow and improve in a career that aligns with their ambition. Employees that have something to aim for are also more likely to be motivated and engaged with their work. As such, it’s important to strategize your organisation around this principle, supporting staff with their progression.

4.) Company Reputation

We touched upon the importance of job reviews before, but we’re going to expand upon this idea now. Job reviews are indicative of your company’s reputation, which is difficult to get an accurate picture of when you manage it yourself. You need a good reputation if you want to attract human capital. If prospective employees see slanderous reviews online, they’re immediately going to be put off applying, whereas glowing reviews are going to make you stand out from competitors. Young talent everywhere might even end up vying for a position at your company. To improve your company reputation, it’s important to solicit feedback wherever you can. Identify your strengths and keep working in that direction; identify your weaknesses and create strategizes within the organisation to rectify them.

These are some tried and trusted strategies to improve human capital. Don’t ever forget that your employees are the most valuable assets of your company.


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