Mobile or Landline?

Jennifer Spencer Real Time Reception Ltd

I was renewing my mobile phone tariff recently and wondered how many calls I make to other mobiles and how many to a landline. It used to be the case that when a business only offered a mobile contact number it was slightly unprofessional, wheras a landline represented a proper office with a proper phone and a proper secretary to answer it. Is this still the case?

An article in the Observer recently claimed that 64% of adults use landline compared with 45% using mobile. But in the 16 to 24 age group 94% use mobile almost exclusively. This is hardly surprising, my grown children haven’t even signed up for a landline, like most of their generation they are living in rented accommodation so want to take their number with them. They can also have greater privacy at home on a mobile. One older chap I was talking to remembered using 4 old pence to call his girlfriend from a call box, (she was unusual as she had a phone at home), while a queue formed outside.

Ofcom stats supported those figures. http://stakeholders.ofcom.org.uk/market-data-research/market-data/consum.... And I got some other information as well.

Take-up of smartphones has continued to increase rapidly over the past year, with over half of all adults now claiming to own one (56%).

Fixed-line ownership on the other hand has stabilised in the UK - ownership levels have remained at 84% for a fourth consecutive year.

The majority (79%) of households continue to own both a fixed line and a mobile phone, with a further 4% fixed-line only and 16% mobile-only.

Mobile-only households also continue to be more prevalent in urban (17%) than in rural areas (9%).

Take-up of the internet remains stable, with four in five (82%) households able to access the internet at home. Seventy-eight per cent of households use either fixed and/or mobile broadband, 4% have access only via their mobile phone and 1% use a dial-up internet connection.

Our own data here at Real Time Reception shows that in October 2014, 35.56% of the calls we answered were from mobile phones. If the general trend is towards increased use of mobiles in the younger population one might speculate that as the older population diminishes almost calls will be by mobile. This might be the case nationally but here in Norfolk we are sadly lacking in 3G or 4G cover.

In practice if you are in business in Norfolk you are unlikely to be able to receive emails while you are out and about, but if you are on the move you will probably pick up phone calls and sms as you move in and out of signal.
I don’t think using a mobile number will look unprofessional these days, but if your business uses a landline callers might expect it to be answered rather than left to ring, or go to voicemail. Which is, of course what we do here at Real Time Reception Ltd, picking up your calls when you can’t.

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