Facebook Marketing by the Numbers

Sean Clark from Clark St James Ltd

Is your business leveraging Facebook? If not you may be missing out on a rich seam of opportunity.

Recently released figures from Experian Hitwise show that Facebook is the most popular social network in the UK accounting for over 50% of all visits to social networks. It's not just in the social network category that the site is topping the charts with a massive 1.3 billion page views a month, it means that 1 in 6 views of a web site page is a Facebook one.

Facebook have announced a change in the functionality of their business pages https://www.facebook.com/about/pages and you should make sure you're ready for this if you currently run a business page as it is quite a change. If you don't you could be missing out on extra traffic. Experian's figures show that for every Facebook fan a business has on it's company Page it can expect an additional 20 visits to it's web site over a year. 100 fans could mean an extra 2000 visits and with the lowest of conversion rates these could be valuable sales.

With 500 million hours spent on Facebook by UK visitors and an average visit time of 22 minutes there is plenty of opportunity to get your business in front of potential customers.

You can read the full Experian Hitwise report here

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