Four tips to help with your Award entries

  • Shaun Lowthorpe, director, Content Connective
Shaun Lowthorpe, Content Connective

Awards can be a great way of raising the profile of your business. But finding the time to complete your entry can be the biggest challenge of all.

As someone who oversaw the development of the EDP Business Awards campaign for many years, I've got experience of what judges look for - so if you're feeling hard pressed on what to do, here are my tips:

1. Don't leave it to the last minute to enter - crucially important, and yet let's face it, most people are guilty of this. Give yourself time to go through the entry, and check it over (many awards will unofficially extend the deadline by a day or two, but I didn't tell you that, and anyway, why put yourself under that sort of stress?)

2. Make sure you include a good quality picture - no shots of the company carpark please, however interesting you think it might be - yes I have actually seen that! Many awards will allow you to upload this kind of content. Personally, I'd recommend using the services of a professional photographer if you can - you can always add these photos to your 'media library' (don't yet have a media library..?)

3. Think about the category you are entering and why your business or organisation is a good fit. Many people like to adopt the scattergun approach, and enter several categories, some just one. It's your call, but most importantly of all READ THE CRITERIA! I've been amazed over the years how businesses just fling in entries with no regard to what the category actually asks for.

4. Get someone to produce your entry for you! Do you see what I did there? Ok, follow the first three tips and you should be fine, but if you are looking for someone to help, let's have a chat. Email me at or visit

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