Helping Hatton Garden Diamond to Polish Its SEO Strategy

  • Hatton-garden-diamond
Daniel Tannenbaum

We are delighted to be working with Hatton Garden Diamond, a company which has been providing quality jewellery services on the famous Hatton Garden high street since 1982. 

In the very competitive online jewellery industry, we were delighted to help Hatton Garden with their SEO, helping them get to the top of Google for a variety of key terms relating to jewellery and rings in the Hatton Garden area.

Whilst the site transacts online, it also encourages visitors to come into the shop, see their collection and hopefully make a purchase on the day.

We Started With A New Website

To allow the site to display products and sell jewellery online, we upgraded the site to wordpress and added a product and checkout facility. At the same time, we could fully optimise the site for SEO including things like:

  • Having one <h1> heading per page
  • Information above the fold
  • Fully optimised for mobile
  • Dedicated landing pages
  • Built with site speed in mind, including hosting

Optimised For Keywords

We sat down with the client and prioritised their list of keywords and what they would like to focus, with the main keyword of 'hatton garden jewellers' and an emphasis on engagement rings. We ensured that the site was also fully optmised for the other products on offer including diamond pendants, bracelets and halo rings.

We made sure that site included this keywords and was optimised via:

  • Meta-titles
  • Meta-descriptions
  • Image alt-text
  • Internal links between pages
  • Dedicated landing pages

Links, Links and More Links

To strengthen the domain, we had to reach out and acquire new links for the Hatton Garden website. This included local sites around London, those relating to lifestyle, fashion and jewellery and of course news sites where possible. We have so far secured coverage on Time and Leisure, TechRound and The Jerusalem Post.

Future Plans

Our role now is to scale the SEO efforts. After seeing some initial spikes in SEO rankings using our tools, we have to keep pushing higher up page 1 to generate strong enquiries.

This includes seeing the results and making adjustments to meta-titles and content to get the best rankings possible. Above all, we need to up our link building efforts and get placements in as many news and high authority sites as possible.

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