How to Differentiate Your Small Business | Start With Why

James Bussey

How to Differentiate Your Business | Start With Why


When you are running a small enterprise, differentiating your business from your competition is essential. Positioning yourself differently within a market can help you stand out from the competition and provide you with the opportunity to really inspire your customers. 


Cutting your prices is definitely not how to make your business stand out from the crowd. We all have bills to pay and there will always be someone that’s cheaper than you at some point anyway. 


And there’s nothing more depressing than spending an entire month working your socks off only to find your bank balance is still at 0. Trust me, I’ve been there, and it’s a downhill spiral once you’ve made that decision.


So we need answers to the following questions: 

1) How to differentiate your brand.

2) How to differentiate your business. 


The good news is, it is likely you already possess one of the key ingredients you need to make your business stand out. All we need to do is reveal it and articulate it. 


And to do that, all we need is Simon Sinek's ‘Start With Why’. 


Watch the video to find how.




The Native Origin channel provides a small business toolbox - in other words, everything you could possibly need - to gain the essential DIY skills to maximise the success of your small business. The aim of this channel is to give you all of the things I wish I knew when I set up my small business. 


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