The key to a good blog.

Louella Schooley - Chirp Communications

A blog is one of the most cost-effective and easiest ways to promote your business. If you do it right, you can drive traffic to your website, increase your sales, establish yourself as an authority in your industry and reach new markets. Many small businesses don’t use this very beneficial tool for valid reasons including lack of time for writing blogs and not knowing what to write about. The following are our tips for writing a successful business blog


Write for your customers - what do they want to hear about? If you don't know, ask them.

Plan content in advance - no one writes well when the pressure is on to produce an article.

Think about your customers most frequent questions - answer them!

What are your Google keywords? Use these to create an appropriate title.

Blog regularly. Search engines like fresh content and the more frequently you update your blog (and by extension, your website), the more likely your website will climb up search engine rankings and also gain visibility for your target customers.

Keep your blogs short and snappy. About 400 words is a good guide.

Include share buttons for readers to share your blog on social media.

Use a statistical tool, such as Google Analytics, to measure how people react to your blog and write accordingly.

If lack of time or lack of writing skills is an issue, you could outsource your blog to a blog writing service. Businesses, such as Chirp Communications, can help you write blogs that meet your customers' needs. Professionally. Efficiently. Successfully.


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