Making The Rankings Flow with Capital on Tap

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Josephine Melvin, Tudor Lodge

Tudor Lodge Consultants is delighted to announce that we have recently started working with business funding company Capital on Tap. Capital on Tap offer excellent business loans and credit cards, and have now lent over £1 billion to more than 65 thousand UK businesses.

Our team of SEO specialists have been working with the client to help boost their online visibility, implementing a range of different tactics to optimise the site and thereby improve its search engine rankings.

What are we doing for Capital on Tap

Tudor Lodge Consultants have been introducing a variety of different SEO techniques to the Capital on Tap site, helping to optimise the site and improve upon its rankings. Some of the main ways in which we are achieving this are through the following methods:

Link Reclamation – Capital on Tap have been mentioned in many different articles and online pages, however many of these sites have not included links back to the Capital on Tap website. Getting linked by as many reputable sites as possible can help to optimise a site and further improve its rankings on the Google search engine pages.

Our team went to work finding all mentions of Capital on Tap that did not include a link back to their site. After compiling a list of these sites, we then emailed them thanking them for their mentioned, and asking if they could kindly put a link back to the Capital on Tap homepage.

Introducing a Site Map – Tudor Lodge also advised the team at Capital on Tap to introduce a clean and concise site map onto their website. A site map provides a clear and concise list of all the site’s content, helping Google to crawl the website. After the sitemap was put up, the site’s search engine rankings went up significantly.

Guest Blogging – We have also started to write informative, high-quality content on other sites about Capital on Tap. Links and mentions of our client on other, reputable sites with a good trust flow can help to improve optimisation, and further help to boost the search engine rankings and online visibility of the site.

Keywords and further optimisation – We discussed with Capital on Tap the list of keywords they wanted the site to focus on, and have integrated these into the site’s content to help optimise it for these said keywords. One of the next steps in our optimisation of the Capital on Tap site is to introduce informative, high-quality landing pages with optimised content. This can help to make it easier for Google to recognise and digest the site’s content, integrating the list of keywords to help in this optimisation.






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