Premier Lofts Case Study

Daniel Tannenbaum, Tudor Lodge Consultants

The Premier Loft Company was founded by Malcolm Newman in 1990 and provides quality loft conversions in London and Greater London. Their services include loft installations, kitchen extensions, ground floor extensions and shower rooms. 

We have had the privilege of working with Premier Lofts this summer to add value to their website's SEO and User Experience. When Premier Lofts approached us at Tudor Lodge Consultants, their site was not visible on any of Google's search rankings, other than for their brand name. We therefore devised a strategy in order to boost their search results and make the site more user friendly, with the intention to generate more enquiries. 

What we did for Premier Lofts

Our content team created over 40 different landing pages for Premier Lofts, each over 1,000 words with specific keywords relating to their products, presented with videos, images and maps to create an SEO friendly and a pleasant user experience. 

For pages like loft conversions in north london, users are now presented with a high-quality video of Malcolm speaking about his services and what he can offer you. There is a clear map showing which areas they work in and images highlighting the quality of their work. Overall, creating a very optmised page.

From a technical aspect, we reviewed the code of the site to ensure faster page loading times and removed any crawl errors, dead links and 404 pages.

From a links perspective, we added the site to local directories to show Google that they are a real bricks and mortar company (excuse the pun!) and also made enquiries and gained links in local news and industry related sites.

The Results

Within a matter of weeks, the Premier Lofts site is now ranking in the top 3 on Google for 'loft conversions + area' including 'Loft Conversions in Barnet' and 'Loft Conversions in Finsbury Park'

We look forward to working with Premier Lofts in the future to create more relevant content and generate high quality links - this will further boost their rankings on Google for competitive keywords and generate good enquiries. 


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