Why you should step up to mobile so your customers steps

Geraldine Jozefiak Think Mobile Media

Mobile.  It’s here now and you need to be ready.Your customer is on the move, with little patience.  They want sites that load, with easy press buttons.  They haven’t time to think.  They’re distracted and contacting you on their mobile is just one of their pressing activities.

Don’t give them time to think. Make it easy on their challenges.  How? Simple.

• Give them a site that loads quickly
• Present them with easy to read info
• Design great call to action buttons that makes contacting you a no-brainer
• Step too far? Not worth it? I don’t think so…

Look at your competitors.  Do they have a mobile site? – look at their website on your smartphone.

Don’t waste any more time researching, doing surveys, considering.  Every week that you aren’t into mobile your website isn’t doing what it should. It may be slow, hard to read, confusing, requiring pinch and zoom.

Don’t be so precious about your site that you aren’t ready embracing change .
Here’s the bottom line.   For a relatively small outlay, as part of a mobile marketing plan, your business could be reaching new customers. You may never get back those customers disappointed by a slow load or overwhelming info.

Streamline, sift in, re-write it and condence your stuff.  It’s surprising how much you can still say in few words if you choose the right ones.

If you don’t have a mobile optimised site you’re not saying much about your business.  But trust me.  Potential customers are sharing news like wildfire.

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