The Difference an Idea Makes

Jane McCall Highway To Training

You know the difference an idea makes?

You may not realize it but if you look about you where you work, in a large office, in retail, on an assembly line, in the government, on a salesman's beat, in a small store, in a laboratory, in the shipping room or the executive suite, you will see the difference an idea makes.

You will see the difference in the men who move ahead. You will see it in the products which make sales records. You will see it in the business which prospers. You will see it in profit and loss statements, on the stock exchange, in the delicatessen which closes, in the headlines. You will see it in your home and other homes, in the family which does things, in your church and lodge, in your political party, in your government. The one quality which turns the ordinary into the extraordinary is ideas.

I can think of no finer way to enrich a person's life than to stimulate him to a greater use of his creative talents. The ability to be creative - in which the techniques of "brain-storming" play such an important part is largely a state of mind. It is a state of mind that we all can cultivate.

As a business manager who is especially interested in stimulating ideas for two reasons: to benefit the business itself and to help the people who work in that business. In our organization we have had quite a bit of experience with this subject, and I can say that these techniques not only work on specific problems they also help to broaden a person's outlook on life to open his whole personality to the "idea concept" and to encourage a constant, fresh eagerness about all the problems of daily living.

Although my comments are being made from a business person's point of view, I think it is evident that they apply quite generally to all people. Any company or organization that makes and sells products in competition will prosper only as it develops new ideas. This is basic to growth and improvement.

To full-fill this objective, the organization must have creative people on all its important areas, such as engineering, manufacturing, sales, product offer and personnel. And it must have good management in seeing that the best results are obtained from those creative people in all those areas.

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