Andrew Denny Consulting

Contact Details

2 Breydon Road, Sprowston, Norwich, Norfolk, NR7 8EE
07798 616237


Andrew provides training and coaching around sales and leadership. He helps business owners and sales people turn selling into a job they love, and supports first line managers to lead in a way that delivers results and creates real change.


Andrew consistently helps progressive businesses and market leading companies improve their sales team’s performance and increase revenues. His unique approach objectively evaluates skills, knowledge, and behaviour against recognised best practice. The results motivate each sales person to embrace change, develop their skills and improve performance. By delivering the highest quality training and coaching programmes, Andrew works with you to achieve extraordinary results and truly sustainable change that will drive and increase revenues of between 2-14% in 3 months following implementation.


Andrew created the Leadership Exploration and Development (LEAD) coaching programme in 2019, designed for those new to or inexperienced in line management. Recognising that many people promoted to these roles are not prepared for management work, the programme helps those involved to quickly learn new skills, the most important being performance management. 


Andrew is an accredited Sales Skills Evaluator, qualified coach and Adult and FE teacher and holds an ILM certificate in Operational Management. He has also won a number of industry awards for his sales and leadership training. He has worked extensively in a mixture of in-house and consultant roles with organisations such as Archant Ltd, May Gurney, Mustard TV and The Excelsior Trust and has specialised in many sectors including media, construction, retail, charity, hospitality, tourism and SMEs.

Highlights during his 25-year career include supporting teams to achieve consistent year-on-year revenue growth of between 11% and 26% and he has helped reduce staff turnover by 39% during a six-month period.
Andrew has worked as a voluntary coach for Business Action on Homelessness and has also worked closely with Chloe Smith MP and Job Centre Plus, training people in sales skills.

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