The History Of Advertising Trust

Contact Details

Hat House, 12 Raveningham Centre, Raveningham, Norfolk
01508 548623

Our story began in 1974 when a small group within the advertising industry decided that its heritage needed to be preserved and that the study of UK advertising should be encouraged and subsidised. As a result The History of Advertising Trust was founded in 1976 and registered as a charity in 1978 (no. 276194). Having begun as an archive of advertising, HAT’s remit has spread to embrace all forms of brand communications including retail marketing, traditional and new media, direct marketing and public relations.

HAT's job is to rescue material, to catalogue and preserve it to the best possible standard and to make it available to all for study and research. Whereas students and other non- commercial researchers can visit HAT’s search room free of charge, standard rates are charged to companies and other commercial organisations. HAT also offers a developing portfolio of on-line image galleries for the benefit and enjoyment of researchers and the public.

HAT Archive has a small staff, including a professionally qualified archive and heritage management team, supported by volunteers.

HAT has grown impressively since its early days in temporary premises in London, courtesy of The Advertising Association. From there it moved to Butlers Wharf, London for a number of years and first came to Raveningham, Norfolk in 1992. The steady growth of our collections since then has seen a parallel growth in the size of our premises, and we proudly opened our new extension in May 2007. We now have over 6000 square feet of dedicated space, embracing new high density mobile shelving for more efficient storage. The new Michael Cudlipp Research and Study Centre has been named after our previous Chief Executive, Michael Cudlipp (1992-2004).

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