Peter Beales Roses Ltd

Contact Details

London Road, Attleborough, Norfolk, NR17 1AY, England
01953 454707

Peter Beales Roses Ltd was first formed in 1968 by the late Peter Beales (MBE). We have our famous rose gardens, garden centre and bistro on the outskirts of the market town of Attleborough in Norfolk with two acres being devoted to a maintained rose garden filled with roses of all families and sizes from the smallest bush rose up to the largest rambler. It was very much a family business with daughter Amanda and son Richard, being involved in the daily runnings and sister Rosie in charge of the Buck Brigg North Norfolk Branch and Gardens in Alby, near Cromer (now closed).

Our first Gold Medal was at RHS Chelsea Flower Show in 1989, with an innovative stand designed by Richard, whereby the visitors could walk through it and enjoy the scent of the roses close up. At the current time of writing (July 2015), we have won 22 RHS Gold Medals at the prestigious Chelsea Flower Show and over 100 more at other flower shows.  We have also been fortunate in recent years to have been awarded The Lawrence Medal for the best exhibit at any RHS show.  We have also been awarded the President’s award for his chosen best exhibit at Chelsea Flower Show and Peter Beales had also received a Lifetime Achievement Award from the Garden Media Guild for his writing on and devotion to the world of roses.

We hybridise and create our own style of Classic Rose, introducing them at the RHS Chelsea Flower Show or the RHS Hampton Court Flower Show, as well as holding the largest collection of commercially available roses in the UK. We grow and sell over 1,100 varieties with 300 being unique to us in this country. Bare root roses are sold throughout the winter months (November to March) when the roses are dormant and can easily be handled and transported in this form. Container roses which are now becoming much more popular are sold from January throughout the whole year, when the roses are growing and flowering and when the roots should not ideally be touched. We also sell other shrubs, climbers and perennials throughout the year in various forms: all our companion plants on this website are carefully selected to be ideal partners to roses.

You can buy roses from the website at internet prices or by telephone on 01953 454707 as per the paper catalogue prices.

Following the unfortunate deaths of Peter, Joan and daughter Amanda in quick succession, in 2012 and 2013, the company was taken over by Peters’ friends and ex-President of the Canadian Rose Society, Rachel and Ken Flood. Richard has since left the company and set up his own of garden design and consultancy. We wish him all the very best in his venture.

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