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How to Build an Online Community with Social Media - Masterclass - Recovery Programme
Join us as we launch our brand-new 'recovery programme' virtual events which support businesses to restart, rebuild and renew.
In unprecedented times, the importance of community, be it in the physical world or online, has never been more important. With increasing numbers of consumers now scrolling through their social media more, and using social media and online channels to choose where they shop. It’s vital that brands deliver a positive experience and engage with their customers online, and take the opportunity to develop that relationship with their customers.
This session explores how you can build relationships and start conversations with your customers to develop an active and engaged social media community within both the B2B and B2C industries. This in turn will help you to turn your social media followers into customers and keep them interested and invested in your brand, product or service.
Building your social media presence and community will strengthen your brand, build trust with customers and help you to continue to do business even through these turbulent times. This session will inspire you to harness the power of social media and arm you with tips and tricks to executive more effective, engaging and successful social media strategies by focusing on your customers and building your online community.
Content / Takeaway
- The value of a social media community
- How you can use social media to deliver a positive experience and engage with your customers online
- Understanding your customers wants and needs and how to build these insights into your social media content and activity
- How to use the content on social media to start conversations and build a relationship with your customers
- Overview of how to measure your social media progress and keep track of your goals
- Tips, tricks and handy tools you can use to manage your social media
- Examples and case studies of effective campaigns on Facebook, Twitter, and LinkedIn
When you register for your place, you will be sent a calendar invitation as confirmation of your place. The invite will include a unique link from Zoom for you to join the video call.
About the Speaker
Simon Badman, Partner & Social Media Trainer at SocialB
It’s great to be part of the SocialB family as a Partner and Trainer. When I came on board in 2012, there were a lot less of us, but its been an amazing journey, training and working with some incredibly well-known brands along the way. My background has been a mixture of marketing, digital, and training, spanning well over 25 years. As well as qualifications in adult teaching and online education I’ve also got qualifications in Google Adwords.
At SocialB, I create and deliver a range of training including open courses, in-house and bespoke training, as well as conference talks and workshops. I have worked closely with several of our long-term training partnerships including the Royal Yachting Association, OBN Life Sciences, and Jarrold Training.
At SocialB, I live for that “Aha” moment, when one of our training clients not only grasps what they’ve discovered on our courses but feels confident to apply and implement it.
Outside of work, I’m involved in several local and community projects, including overseeing a business network. I love playing sport and playing the guitar, usually not together though.
SocialB is an international award-winning digital marketing and social media experts and we deliver exceptional results for forward-thinking businesses. Since 2008 we've successfully achieved online visibility and growth for our clients using a core set of marketing channels, whilst upskilling and training individuals and companies across the globe.
We work across a broad sector of industries; from small niche brands, public sector organisations to large global brands. Regardless of the industry or business size, we ensure needs are met. This includes SME and local businesses. We are passionate about online marketing and social media, and this is demonstrated in our everyday work with our clients.
The SocialB team are committee members of the Social Media Council, the Direct Marketing Association and are also certified Google Partners. The team is regularly called upon for industry insights and comment by the media including CNBC, The Guardian, BBC News and Bloomberg as well as blogging for Microsoft.
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