Creating Compelling Content
How can you communicate your message more effectively across your platforms? Learn of tips and tricks to make your content more successful.
Matt Colley, of Edidit, has 20 years of experience in the editorial sector. He's worked for newspapers, agencies and global blue-chip clients, and has created, curated and edited content across a vast cross-section of industry sectors. In this interactive workshop, Matt will share his expertise in order to help you achieve more with your content. The workshop will include three sections:
1) How to Write: Looking at your audience, your tone of voice and your writing style to make your business or brand as compelling as possible in a crowded marketplace.
2) Spelling, Punctuation and Grammar: You don't have to be a language expert to make your messaging error-free. Matt will share some helpful tips from his experience as a freelance proof-reader, as well as inviting people to take part in a game of 'typo bingo'.
3) Live Content Audit: in the final section, Matt will take a 'live look' at a company website, analysing it and seeing how the content could be improved.
Time permitting, the workshop will end with a Q&A session where Matt will attempt to answer any questions you may have about any aspect of content creation.
Hosts Hethel Innovation are an EU-funded business support organisation, providing support to Norfolk and Suffolk's business environment to innovate and become more productive and competitive as a result. Hethel Innovation also provides incubation services through Hethel Engineering Centre and Scottow Enterprise Park.