Disruption & Innovation for Competitive Advantage - Chadwicks Insight Masterclass

Event Details

Wednesday, 23 October, 2019 -
08:15 to 10:30
Enterpise Centre, UEA, Norwich, NR4 7TJ
Member Rate: 


Non-Member Rate: 


Creating an Innovation Culture

"Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it." - Steve Jobs

Sustainable competitive advantage is the holy grail of business. This session looks at the role developing an innovation culture has in creating market-leading products and propositions.

We will start the session by considering how our culture can positively support innovation - from recruitment, through reward policies to organisational structures. Through a series of case studies we will show that you don't need to be a tech company to be either disruptive or innovative.

Please note that there are two masterclasses on the day available for sign up:



The Masterclass will last 2 hours with questions. It will be of interest to people who have sold, or are thinking of selling, a business or who have benefited from a large inheritance and their advisers.

Refreshments will be available.

At our 2019 masterclasses we are also encouraging attendees to make a donation to our sponsored charity. There is no charge for the Masterclass, but you may like to consider a donation of £20 to the Ormiston Families MPower projects that supports parents who have had a child taken into care. In 2018 we were chuffed to hand over a cheque for more than £6,000, more than half of which had been raised from these Masterclasses.

The linked article below gives an outline of the incredible work of Alison and everyone at Ormiston Families on the project;


Gold Patrons & Strategic Partners