The Essentials of Email Marketing

Event Details

Thursday, 2 February, 2017 -
09:30 to 12:30
Venue: 
Merchants' Place, 16 Church Street, Cromer, NR27 9ES
Non-Member Rate: 

£30

A non-technical course designed for people with limited experience in email marketing. This course is well suited to people who wish to improve their knowledge and get better results.  

 

Learn how to: 

Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment)
How to get your emails open, read and acted upon

Course content:

Email Marketing and the law

Understanding the basics of data protection law
Who you can and can't send email to
Your obligation with unsubscribes
Understanding the rights of consumers & businesses

Planning your email campaigns

Setting objectives
Targeting and segmenting your recipients
Touch strategy considerations
How to refine and improve performance

Get your audience to open your email

Getting your email into the inbox, deliverability
The essential elements, friendly from, subject line & more
Timing is everything

Get your audience to react to your email

Writing effectively for email
The smart way to use links
Prominent call to action

Evaluate your performance

Understand campaign metrics
Set realistic goals
Understanding behaviour 

Review of your campaigns

Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing

 

 “I really enjoyed the course and found the session informative and very valuable. It makes such a difference making it fun too,”  Matt Adamson, Swains PLC

  

Teas & Coffees will be provided.

 *There is a cancellation fee with this ticket*

Please park in one of the public carparks. 

Gold Patrons