The Essentials of Email Marketing

Event Details

Tuesday, 22 July, 2014 -
09:30 to 12:30

This is a non-technical course designed for people with limited experience in email marketing. It is well suited to people who wish to improve their knowledge and get better results.

How will I benefit?
This course will arm you with the knowledge you need to create email campaigns that deliver measurable results.

Learn how to:

  • Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment)
  • How to get your emails open, read and acted upon

Course Content

1. Email Marketing and the law
Understanding the basics of data protection law
Who you can and can't send email to
Your obligation with unsubscribes
Understanding the rights of consumers and businesses

2. Planning your email campaigns
Setting objectives
Targeting and segmenting your recipients
Touch strategy considerations
How to refine and improve performance

3. Get your audience to open your email
Getting your email into the inbox, deliverability
The essential elements, friendly from, subject line and more
Timing is everything

4. Get your audience to react to your email
Writing effectively for email
The smart way to use links
Prominent call to action

5. Evaluate your performance
Understand campaign metrics
Set realistic goals
Understanding behaviour

6. Review of your campaigns
Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing.

View Email Marketing Course Dates and Delegate Fees on our website

Comments from delegates

"As a newbie to email marketing, I found the course most useful in many ways. Including how to run a campaign and to get it noticed, how to put together the email in a way that won’t be spammed and will be engaging to customers. Thank you 101!"

Kate Duffield, Pink Lizard

Gold Patrons & Strategic Partners