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Webinar - Protecting Your Brand with Cyberscale
Your brand plays a big part in how people perceive your business. Successful brands are carefully crafted to represent core values such as trust and integrity. During this free webinar, we will be exploring ways entrepreneurs and SMEs can protect their brand.
You want clients, customers and the public to view your business positively, therefore it is important to proactively define your brand under your own terms. This way you can set your place in the market, and define your company’s image before the market sets this for you.
Creating your company brand is only the beginning of a never-ending process. Unfortunately, your reputation and place in the market can be harmed by forces outside of your control. This negative force can come from competitors, the public or even your own employees.
Key points that the session will cover:
- Trade marks – A fundamental business asset
- What makes a strong trademark
- Trademark (brand) protection strategy
- What is your employer brand?
- Why is it important to protect your employer brand?
- Top tips on what you can do to protect your Employer Brand
- Cyber attacks and data breaches – who’s to blame?
- Cyber Security vs Cyber Resilience
- What’s in a Security Incident Response plan, and how does it help?
Who will the session be useful for?
Business Leaders, Business Owners, Managers
Darren Chapman, Director & Principal Security Consultant at CyberScale Ltd. will be discussing where the blame may lay when Cyber attacks and data breaches occur. Darren will also be talking about the difference between Cyber Security and Cyber Resilience and the importance of creating a Security Incident Response plan.
CyberScale are a Norwich based Cyber Security consultancy. At CyberScale, we understand security. We also understand that cybersecurity and data protection can be confusing and hard to keep up with, especially without dedicated staff. We’ll translate threats and regulations into what’s relevant to your small or medium sized business, and explain everything in a clear, non-technical way.
Charlotte Bate, Director of MAD-HR will be revealing how employer branding affects your business and will share practical tips for protecting your reputation as a good employer.
MAD-HR stands for ‘Make a Difference’ HR. Our philosophy is focused on providing premier, outsourced, flexible HR expertise to businesses regardless of their size, driven by great customer service. We can help your businesses thrive, succeed and flourish, keeping you fully in step with UK employment law. Plus, we’re really nice to work with.
Bill Ward, Co-Founder of Ward Trade Marks Ltd will focus on practical steps that you can take to protect your business and your brand, to ensure that you only need to focus on growing and optimising your brand value as a business and an employer.
Ward Trade Marks is a company focused on providing you with complete peace of mind, which we do through our specialised legal advice and unrivalled expertise in the field of trade mark law. We work to give business owners a superior level of professional and friendly service in trade mark protection.
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