Angling Direct reel in big funds for children’s hospice

Staff from Norwich based shop Angling Direct have shown they can reel in more than big fish as they raise valuable funds for a local children’s hospice charity.

Members of the Angling Direct team, lead by Norwich store manager Andy Flint, joined forces with staff from Phoenix Gym Norwich to take part in a charity carp fishing match to raise money for East Anglia’s Children’s Hospices (EACH).

The match, which was held in October 2015, saw 12 anglers, fishing over a 48 hour period on Norfolk’s Coston Day Ticket Lake.

The anglers raised money through all competitors and sponsorship. Angling Direct staff recently presented a cheque for the event total, which stands at an impressive £3,620.

Andy Flint, Store Manager from Angling Direct, said: “The event was fished in great spirits. Some cracking fish were banked and good fun was had by all, but the main aim of the event was to raise money for EACH.

“We’re so pleased with the amount raised. Everyone at Angling Direct would like to say a massive thanks to everyone who sponsored the event or pledged any money to EACH. We look forward to continue and grow our relationship with what we believe is a great cause.”

James Bacon, EACH Norfolk Corporate Fundraiser, added: “On behalf of everyone at EACH, I’d just like to say a massive thank you to everyone at Angling Direct and Phoenix Gym involved with the event and in raising such an amazing amount of money.

“EACH cares for children and young people with life-threatening conditions across Norfolk and supports their families. We rely heavily on voluntary donations and would not be able to continue to provide these vital services without support from local businesses such as Angling Direct.”

Angling Direct stock a wide range of fishing tackle and fishing equipment for all aspects of angling. For more information visits their website,, or pop into their store at 279 Aylsham Road, Norwich. 

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