Archant launches new marketing services business
Archant Local Impact is a new marketing services business brought to you by Archant in partnership with Hearst.
Local Impact aims to offer small businesses a full marketing service. It will offer customers everything from simple advice to a complete marketing campaign. With a range of products including print advertising, digital display, content marketing, social media, search engine optimisation, email marketing, pay per click and digital presence management, Local Impact aims to help local businesses to improve their marketing presence across a range of platforms.
Local Impact customers also have access to a unique, easy to use, reporting portal. This portal allows clients to track how each element of their campaigns is performing in real time, providing measureable and accurate results and allowing companies to simply and quickly see how ads are performing. It also allows them to make changes to their campaigns and elements all within one simple tool.
Archant have partnered with Hearst, who are one of the world’s major media and information companies and whose portfolio includes worldwide magazines and numerous newspaper titles in the US. Hearst is the parent company of Local Edge, its internet and marketing services business. Local Edge has been in business since 2004 and has helped thousands of customers in the US, Australia and Canada to grow their businesses. This new partnership with Archant means that UK SMEs are now able to benefit from the same service and level of experience exclusively through Local Impact.