Foster and Gamko launch new branding and product at Host

New look is nothing ‘Short’ of a success!

Foster and Gamko unveiled new branding and the latest addition to the Foster G2 range at the recent HOST exhibition in Milan.

“Branding is about more than just a new logo and we’re delighted that our branding now reflects Foster and Gamko’s innovative spirit and market leading positions,” said Katy Chilvers, Marketing Communications Manager for Foster and Gamko. “Both companies celebrated significant anniversaries last year, and we took the opportunity to reflect on our heritage ahead of our rebrand.”

With an increased alignment of the Foster and Gamko brands, our customers will have a streamlined experience, one point of contact for the two businesses and access to our shared knowledge of professional kitchens and bars.

“Although Foster and Gamko have been aligned for some time, we are now closer than ever. Our combined knowledge and experience, award-winning products, and dedicated staff means we absolutely assert ourselves as The Refrigeration Experts,” said Nick Bamber, European Head of Marketing for Foster and Gamko.

Foster also took the opportunity to launch the new G2 Short in Milan, a low height version of its EcoPro G2 range. The G2 Short can pass through standard doorways (measuring 1960x760mm) without the need for tilting, and with swivel brake castors there is no need for compromising mobility. Perfect for kitchens with low ceilings, the Short requires just 100mm space above the cabinet rather than the usual 300mm.

The benefit of Foster and Gamko’s shared technologies can be seen in its G2 Short, which is fitted with their award-winning +stayclear condenser. The G2 Short offers the same fantastic energy credentials, like being cheaper to run than a traditional lightbulb, made standard by its bigger brother the G2.

“The G2 Short is the latest exciting new addition to the G2 family,” said Gareth Hunt, Senior Product Manager for Foster and Gamko. “The G2 Short is a prime example of our approach to new product development, continuously improving our product portfolio in response to our customers’ needs.”

Previously when low ceiling heights have been an issue, traditional undermount cabinets have been the go-to solution, whereby the fridge system is located at the bottom of the product. The new G2 Short now solves this problem, and in doing so offers greater usable capacity (439 litres) compared to undermount solutions (411 litres), whilst utilising all the benefits of a top-mounted refrigeration system.

And best of all? With superior energy credentials the G2 Short is easier on your pocket than its undermount counterpart, delivering between 33-50% annual energy savings based on ErP testing.

The G2 Short is therefore the latest innovation hot off the product line at Foster and Gamko, where state-of-the-art manufacturing plants are based in King’s Lynn and Etten-Leur.

Dedicated brand guidelines have been created to allow anyone using the brands to display it correctly in their marketing materials such as leaflets and websites. Our updated brand guidelines can be downloaded here.

If you have any questions, please contact the Foster and Gamko marketing team on marketing@foster-gamko.com.

A video showing the new branding can be seen here.

To find out more about the G2 Short, watch the video here.

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