FXhome secures major retail distribution deal with The F.J. Westcott Company

FXhome, the fast-growing UK video and photo editing and effects software developer, has secured a major distribution deal with The F.J. Westcott Company (Westcott), a leading supplier of photographic and video equipment worldwide.

The deal will see FXhome’s cutting-edge offerings including PhotoKey5 and HitFilm2 (due to be released shortly) available in stores and malls worldwide.

FXhome marketing manager Tom McLoughlin said: “FXhome has a well-established online route to our enthusiastic user community. Through partnering with Westcott, we will be able to leverage their brick and mortar contacts in this marketplace and benefit from their reputation & scale. We are confident that this deal will see tens of thousand of new users join our customer base over the next two years.”

Westcott will be offering starter bundles for photographers including the brand new PhotoKey 5 Lite, and a bundle for filmmakers including HitFilm Standard. Westcott will also distribute and sell PhotoKey 5 & PhotoKey 5 Pro directly to customers and their reseller network.

Soon, Westcott will also offer the powerful and exciting new video effects and editing packages HitFilm2 Express & HitFilm2 Ultimate following their release in Q4 2012.

The deal assigns Westcott exclusive rights to manufacture and distribute physical copies of the FXhome range of software worldwide, whilst FXhome will continue to manage direct download sales through its websites FXhome.com & HitFilm.com.

“We have been working with FXhome since 2009 and have been impressed by the results of FXhome products, backed up by outstanding customer feedback. We are delighted to become FXhome’s exclusive retail distributor” said Kelly Mondora, Vice President at Westcott.

More information can be found on the FXhome website.

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