GoGoGorillas research aims to show impact on Norwich

The organisers behind the GoGoGorillas outdoor art trail that has captivated Norwich over the last few weeks are about to launch a programme of research. The aim of the research is to get feedback on the life-size art installations, while measuring the economic and social impact of the initiative and of course find out the most popular primates. 

Local research agency, Zing Insights is partnering with the organisers to conduct the research and will be surveying residents and visitors to the city over the summer using their innovative interactive iPad research pods. Research will take place starting this weekend at Castle Mall (27-28 July), The Forum (8-9 Aug), Chapelfield (10-11 Aug), Norwich Station (3 Aug), M&S (5-6 Aug), John Lewis (17 Aug).

Jo Walther, Director of Zing Insights said "We hope the findings will show the benefits of projects like this, and will help support similar initiatives in the future. We urge residents and visitors to support us and give us their views". Participants in the research will be entered into a number of prize draws to win GoGoGorilla merchandise worth over £100 including paint your own gorilla kits.

Zing Insights are working in collaboration with organisers Wild in Art and Break Charity.
Charlie Langhorne, Director of Wild in Art said, “We are delighted with how the gorillas have been received. Visitor feedback is vital to enable us to enhance future events and we hope the results will demonstrate the positive impact GoGoGorillas! is having on the local community”.

Michael Rooney, Fundraising Manager of Break Charity said “As a locally based charity we are very pleased that some meaningful research can be undertaken, not only about the impact of the GoGoGorillas project itself, but also whether there has been an increase in the awareness of Break and the work we are involved in.”

Zing Insights
Zing Insights is an award winning market research and insights consultancy run by a team of highly skilled research professionals with over 40 years experience of delivering world class business insights and specialism in day out experiences. Since launching in 2011, Zing have worked with an impressive list of clients including; Farnborough International Airshow, BBC Good Food Shows, Autosport International, Clotheshow Live, BBC Gardeners' World Live, Taste of London, Banham Zoo and Norwich Cathedral. Zing were finalists for the EDP Business Award - Best New Business 2012 and are in the EDP Future50.
Find out more at www.zinginsights.com

Wild in Art
Wild in Art is the UK’s leader in the development, management and production of spectacular, mass-appeal public art events which engage the public through the creation of citywide trails of uniquely painted animal and other sculptures.

From ‘crashes’ of rhinos in Chester and São Paulo and prides of lions in Nairobi, to herds of Asian elephants in Melbourne, Wild in Art events have animated cities and enthralled people the world over, raising over £1.8m for charity partners along the way.

In 2013, you can find Wild in Art events in Colchester, Norwich, Southampton, Bristol and Torquay. Find out more at www.wildinart.co.uk

Break Charity
Break, changing young lives, supporting children, young people and families:-  
• Young people in care and moving on
• Children with disabilities
• Families in need of support
• Children at risk

For GoGoGorilla PR enquiries contact Jungle PR - Rachael Paddick, Kate Morfoot & Danielle Howard, Jungle PR tel ; 01362 694649

For further information on the work of Break, please contact Liz Richards, Senior Communications & Marketing Officer, email: liz.richards@break-charity.org, tel: 01603 670105, mobile: 07748 112709.

Break Head Office: Davison House, 1 Montague Road, Sheringham, Norfolk NR26 8WN, tel: 01263 822161

Registered Charity No. 286650
Follow GoGoGorillas on Twitter - @GoGoGorillas and Facebook gogogorillas

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