JMS Group Choose Full Mix Marketing to Help Deliver New Strategy
Advertising production company JMS Group are embarking on a new 2019 strategy to encourage more businesses to advertise online, on radio and on TV.
The creative experts have enlisted fellow Norwich-based company Full Mix Marketing to deliver a new campaign to help more businesses take advantage of lower costs for TV and on demand advertising.
“It’s now easier than ever to target highly specific audiences with TV, radio and on demand video advertising” says Francesca de Lacey, Managing Director of JMS Group. “With costs falling, we want to help even more companies in the East and beyond to burst onto their customer’s screens.”
Established in 1983, JMS Group have produced TV and radio advertising for a wide range of local, national and international businesses, including TaxAssist, Crisp ‘N’ Dry and Volkswagen. Founded by former BBC executive and ‘Breakfast Time’ presenter, John Mountford, they now create more than 200 TV commercials and 1,000 radio commercials each year for UK and European broadcasting.
With the rise of on demand TV services and social media, the production company have chosen recent award-winners Full Mix Marketing to help them make more businesses aware of new lower cost ways to use TV commercials and video to drive sales.
“We’re delighted to be helping JMS find the right mix of marketing to spread the word” says Sarah West, Managing Director of Full Mix Marketing “Costs have tumbled as on demand services let advertisers target individual viewers by factors like age, location or life style. With all their experience, expertise and facilities in-house, JMS can quickly deliver fantastic advertising for ambitious businesses.”
Full Mix Marketing have worked with the production specialists to develop a strategy which more directly targets new clients and reduces their focus on digital marketing alone. The JMS Group are keen to increase awareness of their services and realise a greater return on investment from their marketing budget. Following successful completion of the strategy, delivery has begun with Full Mix Marketing building a soon to be unveiled new website to showcase JMS Group’s impressive experience and portfolio.
“It’s fantastic working with Sarah and her team on our next exciting chapter” states Francesca de Lacey. “They’ve already helped us rediscover all the ways we’re different and how we go that little bit further to help our clients get the most from TV, radio and video. We look forward to a successful relationship as we both continue to grow.”
Established in 2016, Full Mix Marketing have gained a reputation for helping businesses across the region achieve success through strategic, digital and offline marketing. Founder and Chartered Marketer, Sarah West, was named the Institute of Director’s 2018’s New Director of the Year in East Anglia for her leadership of the results-focused marketing agency.