Johnston Logistics UK Target Growth with Full Mix of Marketing
Warehousing and logistics experts Johnston Logistics UK have chosen fellow Norfolk business Full Mix Marketing to help realise their growth plans for 2018.
The Norwich-based marketers will deliver a full range of digital and offline promotion aimed at putting Johnston Logistics UK firmly in the minds of businesses struggling to move, manage or store their goods.
“2018 represents a great opportunity for many businesses, including Johnston Logistics UK” says Rob McIndoe, Managing Director. “With the region’s economy growing and businesses preparing for Brexit, we’re keen to help more companies smoothly outsource their logistics. Marketing is going to be key.”
From their 640,000-square foot facility in Snetterton, Johnston Logistics UK deliver warehousing, logistics and fulfilment services for businesses throughout the UK and handle imports for companies as far away as Australia. They offer a complete range of services, from bulk storage to individually picking and packing customer orders.
Marketing agency Full Mix Marketing began working on specific projects for Johnston Logistics UK in 2017. Following a major investment in IT and software, Johnston Logistics UK have now outsourced their entire marketing as they focus on expansion.
“Sarah and her team have already proven their professionalism, skills and knowledge” adds Rob. “We need to know our marketing will create a return-on-investment. Full Mix Marketing give us that confidence and lets us focus on delivering a great service for our own customers.”
Their marketing campaign begins with a new initiative entitled Easy Switch, targeted at businesses increasingly reliant on ecommerce. “Regardless of their product, more and more businesses are selling their goods online with a few clicks” claims Rob. “We want to show them how simple it is to let us fulfil those orders whilst they focus on providing great products and service.”
Full Mix Marketing provide digital and offline marketing ranging from single elements like social media and advertising, through to becoming their clients fully outsourced marketing department. In December, the strategic marketers were announced as members of the new Future50 list of innovative and ambitious businesses to watch in Norfolk and Suffolk.
“We’re delighted to be chosen by Johnston Logistics UK” says Sarah West, Managing Director of Full Mix Marketing. “Whilst we deliver marketing and they deliver logistics, we both help our clients grow by letting them focus on what they do best. We’ve a powerful mix of digital and traditional marketing planned to make Johnston Logistics UK the name businesses in East Anglia turn to for logistics.”