Local marketing firm makes an exhibition of itself

One way to grow a business is by spotting a new niche and diversifying. That’s exactly what one local forward-thinking marketing agency has done with the launch of their new website inkonfabric.co.uk.

For the past three years, Example Marketing and Web Design has been working with businesses across Norfolk to help get them noticed by potential customers. One aspect of that work is helping business owners get the most from exhibiting at trade fairs and events. Owner, Emma Raines, explains more:

“We’re often contacted by businesses who’ve booked space at a trade show, but have no idea how to make the most of the opportunity. One of the things we help them with is making sure their stand has impact and looks great – first impressions are really important. Through researching options available for good value exhibition kit that can be reused at a number of different events, we identified the Ink on Fabric range as one of the very best solutions.”

Fabric exhibition stands are fairly new to the market. The basic design is a lightweight aluminium frame with a printed fabric cover that’s simply slipped over the top and zipped in place. They’re proving to be an excellent alternative to traditional pop up curve stands and roller banners.

“The fabric scheme addresses a lot of the downsides of more traditional reusable stand options. They’re easy to store and transport and are really quick to assemble. The covers can be easily replaced, or you can shove them in the washing machine to keep them fresh. A really practical solution for small and medium sized businesses who exhibit at several events each year.”

The new inkonfabric.co.uk website enables business owners to purchase the range of products online. Customers can either upload their own artwork, or request design as part of the package. Emma continues:

“We’ve tried to make the process as simple as possible. We’re hoping that by creating a site which specialises in the fabric range we can make more people aware of the options available to them. We think switching to fabric could really boost businesses’ exhibiting power.”

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