Made in Gnawfolk

  • Stop Motion by JMS Group
    Behind the scenes in our JMS studios

Gnaw put the fun back into chocolate.

Could we get that fun across in a video?

Of course we could! This was one project we could really get our teeth into!

Gnaw launched in Norfolk in 2011. Now these premium chocolate bars and treats are available all across the UK and in 23 faraway countries. We devised a video to launch their new Chocolate & Granola Bars – with the focus on the delicious ingredients.

Our colourful concept involved stop motion animation. Fortunately there is a 24 hour McDonalds close to our studio as Emma & Alice found themselves working late into the evening thanks to the painstaking animation process. Basically…

Make some tiny movements, take a shot. Make some tiny movements, take a shot. Make some tiny movements, take a shot. Make some tiny movements, take a shot. Make some tiny movements, take a shot. Make some tiny movements, take a shot. Make some tiny movements, take a shot. Make some tiny movements, take a shot. Make some tiny movements, take a shot. Make some tiny movements, take a shot… you get the idea!  

The shoot required a lot of precision. We even had to slice the orange segments very finely and cover the back in greaseproof paper to ensure no juice leaked on to our specially painted wood backgrounds! Meticulous. But hey the results were worth it!

Oh and Gnaw very kindly let us keep all the leftover chocolate! Yum yum!

If you are looking to promote a product or service with video content, give us a call on 01603 811855, we'd love to work with you!

 

 

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