A new direction along the insight track

Norwich-based market research consultancy Insight Track has appointed Chris Murphy as Non-Executive Director in readiness for the next phase of the research agency’s development.

With a successful 10-year trading history since Insight Track was established, the appointment confidently recognises the growing maturity of the business, and the ambition to continue being a leading player in the marketing services sector in the East of England for the next 10-years too.

Chris has a well-proven pedigree within the regional business community, having owned and managed a clutch of successful marketing services agencies. Chris was latterly CEO of Balloon Dog (formerly Fox Murphy), the region’s largest advertising agency, before divesting by an MBO to pursue wider business consultancy ambitions.

Furthermore the appointment re-kindles the dynamic working partnership between Chris Murphy and Will Herschel-Shorland, first formed when Will was Client Services Director for Chris at Fox Murphy, before Will branched-out to set-up Insight Track.

Chris is relishing the opportunity to realise the potential within Insight Track, saying: “Knowing how important customer insight is to guide business decision-making, I have kept an interested eye on Insight Track since its launch. The business has a great team and I’m looking forward to playing my part in taking the business forward”.

Will Herschel-Shorland, Managing Director, is delighted to be re-united with Chris, saying: “Chris’s appointment underlines our ambitions to realise Insight Track’s full potential and our determination to provide best-in-class client service. The experience he brings is self-evident and we are looking forward to harnessing his skills and energy to drive the business forward, with an exciting future in prospect.”

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