Region’s PR Representative Wears Norfolk and Suffolk on her Sleeve
A tourism representative from the region has been body-painted with Suffolk and Norfolk landmarks in a bid to attract the attention of 200 international journalists aboard the Orient Express.
Rachael Paddick, a director of Jungle PR, a public relations firm specialising in travel and tourism and handles the Visit Suffolk account, was one of three representatives from the two counties who hopped aboard a planned trip on the Orient Express organised by Visit England, to represent the counties of Norfolk and Suffolk.
The trip saw 200 national and international journalists travel around parts of the country accompanied by representatives from ten UK destinations.
Visit East Anglia (VEA), who co-ordinated the involvement, saw the opportunity as a chance to showcase the best of Norfolk and Suffolk in a creative and eye-catching way.
Keith Brown, Chief Executive of VEA, comments: “With thousands of visiting press descending on London we have a fantastic opportunity to educate them about our beautiful counties. With other destination marketing organisations doing the same, we wanted something visual to stand out and Rachael became a physical embodiment of the two counties, as well as being able to talk knowledgeably about Norfolk and Suffolk”.
Rachael, who has lived in Norfolk for eight years, was painted by Norfolk-based, award-winning body-paint artist Cat Finlayson, who designed the ensemble to reflect a selection of leading landmarks across the two counties including Southwold Pier, Norwich Cathedral, Sutton Hoo and the Norfolk Broads.
Rachael was joined on the trip by Ian Russell from Wroxham Barns and Ros Green from Festivals Suffolk.
Rachael commented: “It’s been a fantastic day. Not only have we had a captive audience of two hundred journalists to educate on the highlights of Suffolk and Norfolk but we’ve done something unique from a destination marketing point of view.
“From today’s trip alone we have some excellent opportunities in the pipeline and we are confident that the press leave with Norfolk and Suffolk firmly in their minds for future profile raising activity and visits.”