Setting a good Example
A local marketing agency is celebrating three years in business by treating themselves to a complete revamp. Emma Raines, owner at Example Marketing and Web Design, explains:
“We designed our original branding in 2013 when we launched the business. It was smart and it did the job. But since then, we’ve discovered a lot more about who we are as a business and what sets us apart from our competitors. As a marketing and design agency, we know how important it is that our logo and website reflect that.”
The new look is unapologetically bold. Example wanted to get across that they’re a small yet creative agency whose friendly service has won them regular customers representing a whole range of industries.
The business unveiled their new look with the launch of an updated website. The site gives visitors a glimpse at some of the projects Example has worked on since launch. The business boasts some very prestigious clients including the East Anglian Air Ambulance, Walking with the Wounded and Harford Attachments.
The biggest challenge with this project? Finding the time to do it! Emma continues:
“Our rebrand has been a long time coming! Our work for clients always has to take priority. I’m sure lots of other business owners can appreciate how taking care of your own business gets continually pushed to the bottom of the list. But it’s been a very valuable process. It renews our appreciation of what our clients are going through when we work on these kinds of branding and web design projects with them. It’s a really personal process.”
By completely rebranding, the team at Example hope that they’ll encourage other businesses to take the same step.
“A complete rebrand can be quite an overwhelming thought. But businesses change over time, as does the market they’re operating in. Your brand communicates a lot about your business and you should be proud of it. If it’s failing on either of those checks, it could be time for a change. Be bold and go for it – you’ll be really pleased you did!”