'You give me fever' - Aviva build at BIBA 2018
We were delighted to return to the event that has become the hub for the UK insurance sector, affectionately termed ‘BIBA Fever’, by our client and principle sponsor of BIBA 2018, Aviva.
BIBA 2018 sought to innovate, evolve and thrive, with this immersive event building upon the core conference and exhibition aspects toward a much wider offering. The Fringe extended knowledge, the innovation zone allowed access to emerging technologies and insider expertise within the insurance sector and Young Broker Day was dedicated to supporting the career development of insurance brokers of the future. With such an immersive and varied event, our build for Aviva needed to stand out as well as offer a flexible environment for meetings, networking and presentations.
Progressing from our build at BIBA 2017, the refined simplicity, economical practices and innovative approach resulted in a smooth installation process. The clean lines of the modern 5 x 4 metre tower were complimented by blue LED lighting and the iconic Aviva branding, displayed prominently on the double sided tower. A high-level fabric graphic system flown above the stand added further impact, drawing the eye from across the bustling venue. The custom-made lightboxes offered angular feature shapes with the tensioned fabric system making the installation of fresh new graphics economical and easy. Forming meeting areas within the expansive stand-space, these lightboxes also served as dividers, supporting the greater intimacy required in the meeting areas. The open-plan networking area utilised the expansive footprint of the stand and it was fantastic to see this space used so effectively by the Aviva team, becoming a conversational hub of the event, complete with barista service and an interactive ‘scrabble’-style graphic wall. The adaptability of this space was also a key feature on day two, with a mid-way furniture switch creating an intimate soft seating zone, perfect for the smaller events Aviva hosted. With the Aviva team sharing that BIBA 2018 was ‘the best one yet’, our aim was to support them as they continued to innovate, evolve and thrive…and we are proud to say we did!
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