Zing Insights awarded research contract for UK’s largest trade exhibition

Zing Insights have been awarded the research contract for Europe’s biggest trade show event for the retail industry. Zing will be conducting research with visitors at Spring Fair International which runs from during February, using their innovative iPad Research Pods.

David Langrish, Global Head of Brand Marketing at i2i Events Group said “It is important to us that we have real-time data collected during the show to provide our sales team with the insights they need to aid the exhibitor re-booking process. Zing came highly recommended and they have an innovative, flexible way of collecting large amounts of data, fast, during the event and not having to wait until after the show for results.”

Zing director Jo Walther said “Our research pods are the perfect data collection solution for any high footfall area, we’ve used them in retail outlets, in tourist attractions as well as at events to capture customer views at the point of consumption”.  We’ve also found significant differences in results captured during an ‘experience’ vs. those captured after using online research methodologies because online samples are self-selecting, results are often much more polarised and extreme, positive and negative, whereas our samples are more reflective of an overall customer perception.”

Zing Insights is an award winning research and insights consultancy run by a team of highly skilled research professionals with over 40 years experience of delivering world class business insights. Zing were highly commended as a finalist for the EDP Business Award – best new business 2012 and are in this year’s EDP Future50.

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