Getting to Grips with Writing Skills for Business Workshop

Event Details

Tuesday, 4 February, 2020 -
09:00 to 13:00
Dereham Football Club, NR20 3PX
Member Rate: 


Non-Member Rate: 


A half-day workshop to help participants define their message, develop writing skills, and learn about targeting to a readership, therefore maximising the chances of achieving positive publicity. Learn from an expert in media and journalism the tips and techniques for ensuring you structure your communications correctly to benefit your businesses.

Who is it For?

The course is suitable for business owners, managers or employees who are, or maybe, required to write content for on or offline such as press releases, advertorials, editorials, websites and blogs.

Course Objectives

At the end of the sessions each participant will:
• Have increased awareness of the opportunities for publicity for themselves and their business, in the press and online
• Be able to identify what makes a good PR opportunity
• Be able to plan a feature and how to write it
• Understand the requirements of a news release (including quotes, photographs etc)
• Understand the needs of different audiences and how to write interesting copy
• Learnt tips from a professional and experienced writer

Participants will each receive a pack of specially written course support

Workshop Facilitator/Trainer - Rachel Sloane -
Rachel is an award-winning broadcaster in both commercial radio and BBC local radio, who produces corporate and training videos and writes features and reviews for magazines, newspapers and websites.

A qualified trainer (City and Guilds 730 – Further Education Teachers Certificate) she has over thirty-five years’ experience of training adults through the lively, challenging but enjoyable, practical workshops.

She is the author of the training e-book "The Useful Guide to Handling the Press and Media" (publisher: The Business Learning Foundation). Rachel has an established profile as an after-dinner and conference speaker, and as a cruise ship lecturer. She gives ongoing publicity support to the High Sheriff of Suffolk, Suffolk Community Foundation and the Suffolk Historic Churches Trust.


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