This short course is aimed at people who want to learn how to use Google Analytics to measure the performance of their website and produce reports. It’s delivered in an easy to understand style and you will be supplied with the course material afterwards for reference.
Many businesses do not know how their website is performing and the aim of this course is to show you how to use Analytics to track what your visitors do when they visit your website and where they arrive from. You will learn how to generate useful website tracking data and how to set up “goals” that measure the success of your website.
What will you learn?
In the Google Analytics course we cover:
- Setting Up Google Analytics
- Understanding Google Analytics terminology
- Navigating the dashboard
- Setting up and tracking goals / conversions
- How to set up reports
Who should attend:
Anyone who is involved in managing their company’s website and is for people who have never used Google Analytics before or people who want a refresher course.
This course is presented by Mark Ellaway, Director of Bigfork, an agency that helps companies improve their online marketing. Mark has over 25 year’s experience of marketing with 16 years in digital marketing. Mark advises and trains companies in all areas of online marketing including Google Analytics & Adwords.