We Are Working With Soul Spaces To Boost AI Visibility

Whilst the search volumes still show an 80% favour for traditional search engines like Google, the enquiries that Soul Spaces have seen come through ChatGPT tend to be highly targeted and converting.

Overview

Soul Spaces is a London-based office design and build company helping businesses transform their workplaces through thoughtful design and fit-out solutions.

In a competitive market, being visible online is essential to reaching businesses actively searching for office design services, workplace fit-outs and commercial interiors – drawing on some of their fantastic case studies from offices they have designed in Soho and Old Street and other parts of the country.

Our approach to increase their AI visibility combines keyword research, strategic content development, technical SEO and link building to create a strong foundation for sustainable organic growth.

When a site is strong technically, has relevant content and continues to get good press and PR to build its domain authority, you have a strong site that is well optimised across the board.

Our Approach

1. Keyword research: Identifying opportunities for growth

Every effective SEO strategy starts with understanding how the target audience searches.

We conduct keyword research to identify relevant search terms, assess their potential and understand the intent behind them. For Soul Spaces, this means exploring opportunities around office design, office fit-outs, workplace interiors and other services relevant to its target customers.

The research helps us identify:

High-value keywords aligned with Soul Spaces’ core services and commercial objectives.
Long-tail search opportunities that capture more specific needs and project requirements.
Content gaps where the website could better address relevant search queries.
Landing page opportunities that allow individual services and search intents to be targeted more effectively.

This research informs our wider content and optimisation strategy, helping ensure that every change has a clear purpose and supports the company’s organic growth.

2. Content optimisation: Building pages around search intent

Once we’ve identified the right keywords, we focus on ensuring Soul Spaces has the right pages to target them. A lot of these focus around areas of London such as Soho, Old Street, Shoreditch, Fitzrovia and Kings Cross – and also finding opportunities like office design for tech companies, law firms, accountants, startups and a whole list of industries.

This involves creating new landing pages where there are clear opportunities to reach relevant audiences, as well as refining existing content to improve its relevance, clarity and search performance.

Depending on the page, this can include improving copy, restructuring headings, expanding service information and incorporating relevant keywords naturally throughout the content.

The objective isn’t simply to add more keywords to a website. It’s to create useful, well-structured pages that answer potential customers’ questions, communicate Soul Spaces’ expertise and make it clear to search engines what each page is about.

By aligning the website’s content with search intent, we’re helping Soul Spaces build a more comprehensive presence across the topics that matter to its business.

3. Technical SEO: Creating a stronger website foundation

Even excellent content can struggle to perform if technical issues prevent search engines from efficiently crawling, understanding or indexing a website.

We carry out technical audits to identify and prioritise issues across Soul Spaces’ website, addressing both foundational SEO requirements and opportunities to improve the overall search experience.

Our technical work covers:

Meta titles and meta descriptions: Reviewing and optimising page metadata to improve relevance and how pages are presented in search results.
Heading structure: Ensuring headings are logical, descriptive and aligned with each page’s content.
Internal linking: Improving connections between relevant pages to support navigation and help search engines discover important content.
External links: Reviewing outbound links for relevance, quality and functionality.
Redirects: Identifying redirect issues and ensuring URLs resolve appropriately.
Broken links: Finding and fixing broken internal and external links where appropriate.
Site speed: Identifying performance bottlenecks and opportunities to improve loading speed and user experience.
Indexing and AI visibility: Reviewing whether important pages can be discovered, crawled and indexed, while monitoring visibility across AI-powered search experiences.

Technical SEO is an ongoing process. By regularly auditing the website and prioritising fixes according to their potential impact, we’re helping build a more reliable platform for content performance and organic growth.

4. Link building and digital PR: Building domain authority

Search visibility isn’t determined by website content and technical performance alone. A site’s wider authority and reputation can also influence its ability to compete for valuable search terms.

We’re working on strengthening Soul Spaces’ backlink profile through relevant link-building opportunities, outreach and digital PR.

This includes researching relevant websites and publications, identifying opportunities to earn quality backlinks and developing relationships that can increase the brand’s visibility within the workplace design and commercial interiors sector.

Our focus is on quality and relevance over volume. Links from credible, contextually relevant websites can help build authority, support organic search performance and introduce Soul Spaces to new audiences.

Digital PR also creates opportunities to establish the company as a credible voice on workplace design, office fit-outs and emerging workplace trends.

Together, these activities support a long-term strategy to strengthen the domain’s authority and improve its ability to compete in organic search.

The Tools Behind Our Strategy

We use a combination of specialist SEO tools to monitor performance, identify opportunities and guide ongoing optimisation.

SEMrush — Keyword rankings and organic performance

We use SEMrush to monitor keyword rankings, track movements in search visibility and identify opportunities to improve performance across Soul Spaces’ priority search terms.

Searchable — AI visibility monitoring

As search behaviour evolves, we use Searchable to monitor Soul Spaces’ visibility across AI-powered discovery experiences. This helps us assess how the brand is appearing in emerging search environments alongside our traditional SEO activity.

Screaming Frog — Technical SEO audits

Screaming Frog helps us crawl the website and identify technical issues, including broken links, metadata problems, redirect chains and heading inconsistencies. It provides a detailed view of the site’s structure and helps us prioritise technical improvements.

Majestic — Backlink research and monitoring

We use Majestic to analyse Soul Spaces’ backlink profile, research potential link-building opportunities and monitor the quality and development of its external links. This supports our outreach and digital PR activity as we work to strengthen the site’s authority.

Together, these tools provide the data and insights needed to make informed decisions, measure progress and continually refine our approach.

Looking Ahead

SEO is a long-term investment, and our work with Soul Spaces is designed to build sustainable visibility rather than deliver short-lived gains.

By combining targeted keyword research, strategically developed content, technical improvements and quality link acquisition, we’re building the foundations for stronger organic search performance.

We’re also accounting for the changing nature of search, with AI visibility and indexing forming part of our wider approach to ensuring Soul Spaces can be discovered wherever potential customers are looking for information.

As the strategy develops, we’ll continue monitoring rankings, technical health, backlink growth and AI visibility to identify new opportunities and guide the next phase of optimisation.